With the popularity of selling sites such as eBay and Amazon, more and more small retail businesses are being run in back bedrooms and home offices. If you are such a retailer, it is important to remember that when it comes to packaging and the state in which your products reach their destination, your customers will not care if you’ve had to wrestle an ironing board in order to make room for another box in your kitchen or if you’re part of a multi-national organisation with thousands of square feet of industrial space.
This is why it is vital that you choose the right packaging materials for the job and do not compromise on standards if you want to ensure that your business reputation or your products do not end up being damaged. To help you out, the team at Holmes Mann has come up with a few simple packaging tips for small retail businesses.
Order Packaging Supplies Regularly
Whether you use cardboard boxes, cardboard tubes or heavy-duty transport packaging, you may not have space to store months’ worth of packaging materials. Therefore, it is often best to order smaller amounts more regularly whilst still ensuring that you have enough materials to meet demand until your next order arrives.
Alternatively, if you have a storage area, you can buy packaging materials in larger quantities and just keep a working stock to hand. Wrap bubble wrap around old cardboard tubes to create smaller, more easily manageable rolls from a large stock, for example.
Do Not Cut Corners
Don’t cut corners on packaging, whether this means not scrimping on bubble wrap or using the right size of cardboard boxes and tubes for the job. It always pays to invest in quality or tailor-made products from companies such as Holmes Mann if you want to ensure that your brand’s image is protected.
It is also essential to consider practicalities, such as whether your packaging choices could withstand adverse weather conditions in a postman’s open trolley or being left outside before being received at its destination. It can also be tempting to scrimp on packaging materials in order to reduce postage and packaging costs, but this can be false economy if you lose repeat business and you have to replace or refund damaged items.
Address with Care
Ensure that the addresses on your parcels are clear, correct and not likely to run in the rain or be ripped off in transit. If printing out address details as they have been submitted by customers, ensure you check for formatting mistakes.